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Tag Archives: Phillip Chichoni

Key attributes to small business success

By Phillip Chichoni Last week I highlighted the importance of effective marketing as one of the key attributes to business success. The next important attribute is the development of new products and services, or innovation. This is the second revelation from our survey of selected small business owners.

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Key attributes to small business success

By Phillip Chichoni Last week I highlighted the importance of effective marketing as one of the key attributes to business success. The next important attribute is the development of new products and services, or innovation. This is the second revelation from our survey of selected small business owners. The reason why some businesses succeed and others fail under exactly the …

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Desire: An Important Key To Business Success

By Phillip Chichoni The previous two articles showed that successful entrepreneurs were concerned with creating new products and services, and marketing them effectively. However, the most important attribute of all is not only their ability to perform the above functions well, but also  their desire for growth and success. A desire for growth was often missing from the least successful …

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Modelling your business for success

By Phillip Chichoni Steven owns three businesses in Manicaland. When I asked him how he was enjoying success, he gave a rather disappointing answer. Steven told me that contrary to misconceptions about entrepreneurship by “consultants and writers” like myself, starting and running a business is not all rosy and fun. Instead of financial freedom, working when you want and controlling …

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Unlimited Opportunities for the Small Budget Entrepreneurs

By Phillip Chichoni If you think it takes money to make money, Nomsa has news for you. Fifteen years ago she started business with only a wheelbarrow that she used to carry vegetables and fruits to the neighbourhood market. Through saving and reinvesting her income, Nomsa has built a US$2 million (in annual revenues) enterprise, with operations in food manufacturing, …

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Winners always start with the end in sight

By Phillip Chichoni Economist Eric Bloch was quoted in a local daily  last week saying there is no improvement in the economy and the situation of local industry remains depressed. This situation is not  unique to Zimbabwe, although the causes might be. One entrepreneur told me last year how he almost closed his retail business as he had no funds …

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The essential elements of a business plan

Working with a client who wanted a business plan in order to get a loan a few years ago, the frown on his face showed that he was not completely happy when I handed him the 12 page document. The belief those days was that a long business plan demonstrated one’s knowledge of his business and the marketplace and that …

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